Our Leader
Rufus Shinra


About The Man
Name: Rufus ShinRa
Name: Rufus ShinRa
DOB: Unknown.
Place of Birth: Unknown. Most likely Midgar
Blood Type: Unknown
Age: Unknown. Approximately 21.
Height: Unknown. Approximately 5'11"
Weight: Unknown.
Hair color: Strawberry blonde
Eye Color: Blue
Family: Father(deceased). No other known
Weapon: Shotgun
Rufus ShinRa is Vice-President of the ShinRa Electric Company and takes over as President after his father is murdered by Sephiroth. The ShinRa company made it's fortune by converting mako energy from the earth into usable electric energy. After his father's death, his interests become finding Sephiroth and the promised land, a land supposedly abundant with mako energy. His father had been concerned with finding Aeris, an ancient, to study her and the connection between mako energy and the life stream, but Rufus does not persue this after he is President. Rufus is a ruthless leader, believing that it is better to control people through fear than through money as his father believed.
Personality
The first impression given by Rufus ShinRa is one of arrogance, greed, and cruelty. Rufus was introduced to us, after the gory death of his father,as the President. During this he shows absolutely no emotion and isn't effected by his father's death. He immediately orders that he not be called President ShinRa, but Presidend Rufus. He obviously resents his father, this being obvious in the renunciation of his father's name. Imagine what it must have been like for Rufus growing up. From what we know of the late President ShinRa, he wasn't exactly the most warm person, and certainly not a caring and nurturing father. Rufus probably had very little contact with his father and was brought up to take over the company and handle a large business with an iron fist. Which is exactly what he does. Rufus held a deep resentment for his father and in rebelling against him, perhaps became even crueler.
Rufus's father had believed in ruling people through money and false promises of protection. When Rufus succeeds him, he chooses to rule through fear. He states that even though his father's way worked, he has his own plan and that there is no need to waste money on the people. This shows that he cares very little for the people's well-being. Rufus does, however, shape the company into his own design and does it effectively. As ShinRa Inc. prospers, he used the power to search for the promised land and for Sephiroth. Rufus is fearless. He doesn't let anything stand in the way of getting what he wants and he shows no mercy or fear. Apparently, no one has ever seen him bleed or cry. That's a good example of the front he puts up and the way people see him. He is seen as untouchable and likes it that way.
Despite his coldness, Rufus seems to have a rather sarcastic sense of humor. This is obvious when he tells Heidegger to "Stop that stupid horse laugh". Rufus is also percieved as a rich brat, always wanting things his way and getting them. That's not really being spoiled though. Part of it is pure determination. He gets his way because he takes the required action to make things turn out in his favor. He may be slightly spoiled, but he knows it, and knows how to work people to his advantage.
Rufus isn't really all bad. He is a victim shaped by uncontrollable circumstances and events in his life. We don't think that Rufus is a cruel person by nature, he was simply brought up to be the best and to win at all costs. It was probably drilled into his head from a young age by his father that he must be ruthless and strong so that he could one day take over the company. Another thing to consider is his family life. He deeply resents his father, who was probably not around during most of Rufus's childhood. Lack of love in his family could have pushed him to be uncaring and to hide his emotions so that he won't be hurt.
Rufus's father had believed in ruling people through money and false promises of protection. When Rufus succeeds him, he chooses to rule through fear. He states that even though his father's way worked, he has his own plan and that there is no need to waste money on the people. This shows that he cares very little for the people's well-being. Rufus does, however, shape the company into his own design and does it effectively. As ShinRa Inc. prospers, he used the power to search for the promised land and for Sephiroth. Rufus is fearless. He doesn't let anything stand in the way of getting what he wants and he shows no mercy or fear. Apparently, no one has ever seen him bleed or cry. That's a good example of the front he puts up and the way people see him. He is seen as untouchable and likes it that way.
Despite his coldness, Rufus seems to have a rather sarcastic sense of humor. This is obvious when he tells Heidegger to "Stop that stupid horse laugh". Rufus is also percieved as a rich brat, always wanting things his way and getting them. That's not really being spoiled though. Part of it is pure determination. He gets his way because he takes the required action to make things turn out in his favor. He may be slightly spoiled, but he knows it, and knows how to work people to his advantage.
Rufus isn't really all bad. He is a victim shaped by uncontrollable circumstances and events in his life. We don't think that Rufus is a cruel person by nature, he was simply brought up to be the best and to win at all costs. It was probably drilled into his head from a young age by his father that he must be ruthless and strong so that he could one day take over the company. Another thing to consider is his family life. He deeply resents his father, who was probably not around during most of Rufus's childhood. Lack of love in his family could have pushed him to be uncaring and to hide his emotions so that he won't be hurt.
Name: The meaning
The name Rufus gives you a practical, logical, analytical approach to life and a great deal of patience. You enjoy working at anything of a mechanical or technical nature, and believe that what is worth doing is worth doing well. When you are interested in a project, you concentrate all your thoughts on it and do not appreciate being interrupted. This name creates a deliberate and methodical way of thinking and speaking; it takes you time to learn but, once you have mastered a subject, you do not forget it. You are very systematic in all you do and do not like to see things out of order; however, there is a tendency for you to be too fussy. There is a seriousness to your nature which could cause you to worry over your responsibilities, especially when confronted with change and uncertainty.
Weapon

Shotgun: A light, smooth-bored gun, often double-barreled, especially designed for firing small shot at short range.
Rufus's weapon suits him well in our opinion. It allows him to keep a fair distance away from his opponant and keep from "getting his hands dirty". Rufus isn't the type to use something that would create gore, such a a knife or sword. And given his build and sheltered lifestyle, I doubt he'd be any good at hand-to-hand combat.
Rufus's weapon suits him well in our opinion. It allows him to keep a fair distance away from his opponant and keep from "getting his hands dirty". Rufus isn't the type to use something that would create gore, such a a knife or sword. And given his build and sheltered lifestyle, I doubt he'd be any good at hand-to-hand combat.
Executives
Heidegger
Heidegger: Head of Shin-Ra's Public Safety Maintenance Department, which is simply a euphemism for Shin-Ra's military, the elite SOLDIER unit and the Turks. He died when the Proud Clod, a mecha he and Scarlet were riding in, exploded after a battle with AVALANCHE. Nicknamed as "Gya ha ha" by Reeve, for his horse-like laugh.
Scarlet
Scarlet: Head of Shin-Ra's Weapons Development Department. Aspires to make the perfect weapon, but doesn't trust Heidegger to use it properly. The Shin-Ra executive responsible for the destruction of Barret Wallace's home town of Corel and for the loss of Barret's forearm. Helps in creating a large mako cannon, Sister Ray, used to fight WEAPON. Like Rufus, she is both cunning and ruthless. Nicknamed as "Kya ha ha" for her peculiar laugh by Reeve. She died along with Heidegger in the explosion of the Proud Clod.
Reeve Tuesti
Reeve Tuesti: Head of the Urban Development Department, he used Cait Sith as a way for him to spy on, and later aid, AVALANCHE. Along with Mayor Domino, he is one of the few officials in Shin-Ra who has a genuine concern for the common people. He is briefly arrested by Heidegger's men after the apparent death of Rufus. Reeve later founded the World Regenesis Organization (WRO), an organization devoted to the environmental reclamation of the planet after the collapse of the Shin-Ra Company.
Palmer
Palmer: The incompetent head of Shin-Ra's failed Space Exploration Department, Palmer is a bouncy, overweight man with some childlike behavior. He goes with Rufus to Rocket Town to steal Cid's plane, the Tiny Bronco. Although he is hit by a truck as he tries to escape Cloud and company, he, along with Reeve and Rufus, is one of the few Shin-Ra executives to survive recent events.
Reseachers
Heidegger: Head of Shin-Ra's Public Safety Maintenance Department, which is simply a euphemism for Shin-Ra's military, the elite SOLDIER unit and the Turks. He died when the Proud Clod, a mecha he and Scarlet were riding in, exploded after a battle with AVALANCHE. Nicknamed as "Gya ha ha" by Reeve, for his horse-like laugh.
Scarlet
Scarlet: Head of Shin-Ra's Weapons Development Department. Aspires to make the perfect weapon, but doesn't trust Heidegger to use it properly. The Shin-Ra executive responsible for the destruction of Barret Wallace's home town of Corel and for the loss of Barret's forearm. Helps in creating a large mako cannon, Sister Ray, used to fight WEAPON. Like Rufus, she is both cunning and ruthless. Nicknamed as "Kya ha ha" for her peculiar laugh by Reeve. She died along with Heidegger in the explosion of the Proud Clod.
Reeve Tuesti
Reeve Tuesti: Head of the Urban Development Department, he used Cait Sith as a way for him to spy on, and later aid, AVALANCHE. Along with Mayor Domino, he is one of the few officials in Shin-Ra who has a genuine concern for the common people. He is briefly arrested by Heidegger's men after the apparent death of Rufus. Reeve later founded the World Regenesis Organization (WRO), an organization devoted to the environmental reclamation of the planet after the collapse of the Shin-Ra Company.
Palmer
Palmer: The incompetent head of Shin-Ra's failed Space Exploration Department, Palmer is a bouncy, overweight man with some childlike behavior. He goes with Rufus to Rocket Town to steal Cid's plane, the Tiny Bronco. Although he is hit by a truck as he tries to escape Cloud and company, he, along with Reeve and Rufus, is one of the few Shin-Ra executives to survive recent events.
Reseachers
Professor Hojo
Hojo: The head of Shin-Ra's Science Department. He is a mad scientist with a God complex, undertaking radical experiments without any regard for ethics or the potential consequences of his research on his test subjects. Hojo regards the subjects of his experiments as mere "specimens," though most are human or otherwise sentient. He was Sephiroth's father.
Professor Gast
Gast: The former head of Shin-Ra's Science Research Department and Aerith's father. Gast seems to be a noble man who pursues knowledge for its own sake, rather than for the power it can bring. Gast finds Jenova during an excavation in the Northern Crater. After Jenova is transported to Nibelheim for further study of her origin and nature, Gast comes to the incorrect conclusion that the creature is a Cetra, and Shin-Ra sends Hojo and Lucrecia to assist him. Believing that they may be able to produce a modern-day Cetra, the scientists inject Jenova cells into the womb of the pregnant Lucrecia, who was carrying Hojo's child. At some undisclosed point in time, Gast leaves the project with a guilty conscience, although he doesn't officially leave Shin-Ra. Gast continues his research on the Ancients alone and meets Ifalna, one of the last surviving members of the Ancients' race, at Icicle Inn. There, Gast carries out a series of interviews with Ifalna, and in time, they fall in love and have a child together, Aerith. However, shortly after Aerith's birth, Hojo killed Gast during the attempt to capture both Ifalna and Aerith for further study.
Lucrecia Crescent
Lucrecia Crescent: Lucrecia was a female scientist who worked on the Jenova Project, alongside Professor Hojo and Professor Gast. She was Vincent’s love interest and Hojo’s lover, as well as the mother of Sephiroth.
She is the one who exposed Vincent to a form of stagnated mako called G Substance, which caused a being known as “Chaos” to be absorbed into his body. This saved his life from Hojo’s gunshot, but caused him to descend into a feral madness. She used the ancient Protomateria to control Chaos and calm Vincent, but she could not alleviate the remorse she felt. She attempted to kill herself, but was unable to easily die because of Jenova’s cells in her body, so she isolated herself from the world in a cave.
Hojo: The head of Shin-Ra's Science Department. He is a mad scientist with a God complex, undertaking radical experiments without any regard for ethics or the potential consequences of his research on his test subjects. Hojo regards the subjects of his experiments as mere "specimens," though most are human or otherwise sentient. He was Sephiroth's father.
Professor Gast
Gast: The former head of Shin-Ra's Science Research Department and Aerith's father. Gast seems to be a noble man who pursues knowledge for its own sake, rather than for the power it can bring. Gast finds Jenova during an excavation in the Northern Crater. After Jenova is transported to Nibelheim for further study of her origin and nature, Gast comes to the incorrect conclusion that the creature is a Cetra, and Shin-Ra sends Hojo and Lucrecia to assist him. Believing that they may be able to produce a modern-day Cetra, the scientists inject Jenova cells into the womb of the pregnant Lucrecia, who was carrying Hojo's child. At some undisclosed point in time, Gast leaves the project with a guilty conscience, although he doesn't officially leave Shin-Ra. Gast continues his research on the Ancients alone and meets Ifalna, one of the last surviving members of the Ancients' race, at Icicle Inn. There, Gast carries out a series of interviews with Ifalna, and in time, they fall in love and have a child together, Aerith. However, shortly after Aerith's birth, Hojo killed Gast during the attempt to capture both Ifalna and Aerith for further study.
Lucrecia Crescent
Lucrecia Crescent: Lucrecia was a female scientist who worked on the Jenova Project, alongside Professor Hojo and Professor Gast. She was Vincent’s love interest and Hojo’s lover, as well as the mother of Sephiroth.
She is the one who exposed Vincent to a form of stagnated mako called G Substance, which caused a being known as “Chaos” to be absorbed into his body. This saved his life from Hojo’s gunshot, but caused him to descend into a feral madness. She used the ancient Protomateria to control Chaos and calm Vincent, but she could not alleviate the remorse she felt. She attempted to kill herself, but was unable to easily die because of Jenova’s cells in her body, so she isolated herself from the world in a cave.
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